Crui.se, in Partnership
with Alzheimer’s Research UK

As the UK’s leading dementia research charity, they’re striving to find a cure by revolutionising the way dementia is treated, diagnosed, and prevented.

They also provide accredited information and support for people affected by dementia and their families. Thanks to its incredible supporters and pioneering research, Alzheimer’s Research UK is closer than ever to transforming the lives of everyone affected by dementia.

Why is Crui.se in Partnership with Alzheimer’s Research UK?

We’re lucky enough to send our customers on holidays of a lifetime, incredible European and worldwide river cruises where they can make remarkable memories that last forever.

Dementia robs us of those special memories, which is why we’re donating £20 from every cruise booking to support Alzheimer’s Research UK’s search for a cure.

We’re standing for a cure – Will You Stand With Us?

If nothing changes, one in two of us will be directly affected by dementia – either by developing the condition ourselves, caring for someone with it, or both.

With new treatments showing promise, hope is finally on the horizon. But we’re not there yet. Which is why there has never been a more important time to support dementia research. Alzheimer’s Research UK exists for a cure and with your help, we can help them get there.