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Privacy Policy – Crui.se OTA Limited

Effective Date: 1 May 2025

Crui.se OTA Limited (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal data when you interact with us, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

 

1. Who We Are

  • We are Crui.se OTA Limited, a UK-based company providing river cruise and travel services.
  • Company Registration: 14815111
  • VAT Number: 453 091 603
  • ABTA Numbers: Y6856 (Principal), P8790 (Agent)
  • ATOL Number: 12757
  • ABTOT Number: 5631
  • Email: info@crui.se
  • Phone: 0204 527 9411
  • Registered Address: 1 Rilldene Walk, OL11 5WF, United Kingdom

 

2. What Data We Collect

  • Identity Data: Full name, date of birth, gender, passport details.
  • Contact Data: Address, email, phone number.
  • Travel Data: Booking details, itinerary, preferences, travel companions.
  • Special Category Data: Medical information (e.g., mobility needs, dietary requirements) when relevant to your booking — collected only with your explicit consent.
  • Financial Data: Payment and billing information (processed securely via third-party providers).
  • Technical Data: IP address, browser type, device data (if you use our website).

 

3. How We Use Your Data

  • Fulfil your travel booking and provide related services.
  • Contact you about your booking or provide customer support.
  • Share relevant data with our Suppliers or Principals to enable your travel arrangements.
  • Comply with legal, regulatory, and tax obligations.
  • Send you marketing communications (only if you have opted in or where legally allowed).

 

4. Legal Bases for Processing

  • Contract: To process and fulfil your booking or travel enquiry.
  • Legal Obligation: For example, providing passport data to authorities when required.
  • Consent: For marketing communications or processing special category data.
  • Legitimate Interests: To improve services, manage risk, and maintain accurate records.

 

5. Who We Share Your Data With

  • Tour operators, cruise lines, airlines, accommodation providers, and other Suppliers or Principals.
  • Regulatory authorities, such as ABTA, ATOL, or the Civil Aviation Authority, where required.
  • IT and service providers assisting in delivering our services (e.g. email marketing, CRM tools).
  • Payment processors to complete your transactions.

 

6. International Transfers

  • Some of your data may be shared with partners located outside the UK or EEA (e.g. cruise lines or hotels). Where this occurs, we ensure adequate safeguards are in place in accordance with UK GDPR.

 

7. How Long We Keep Your Data

  • Fulfilling bookings or providing services.
  • Meeting legal, tax, or accounting requirements (typically up to 7 years).
  • Marketing (with periodic reviews and opt-out opportunities).

 

8. Your Rights

  • Access the personal data we hold about you.
  • Request correction or deletion of your data.
  • Object to or restrict how we process your data.
  • Withdraw consent at any time (where consent is the legal basis).
  • Lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk

 

9. Cookies and Website Tracking

  • We use cookies on our website to enhance functionality and user experience. A separate Cookie Policy is available on our website.

 

10. Changes to This Policy

  • We may update this Privacy Policy from time to time. The latest version will always be available at www.crui.se/privacy-policy (replace with actual link when live).

 

11. Contact Us

  • Crui.se OTA Limited
  • Email: info@crui.se
  • Phone: 0204 527 9411
  • Registered Address: 1 Rilldene Walk, OL11 5WF, United Kingdom